About Us

Company Overview

Elegant Line Tradiing T/A Creative Candy Company was established in 2004. It is 100% owned and controlled BEE Company (Level 3) that has been operating in confectionary and Snack Industry as a sweet merchandiser for a decade, within and across the borders of South Africa.

We are an energetic and dynamic company that is in touch with new innovative food products and services in the confectionery industry.

Creative Candy Company is a licensee with the Disney Company, Nickelodeon and Cartoon Network.

The products produced are Fruit Nuggets,Novelty Candy,Sweets,Cookies, Fruit Juice, Slush & Ice Lollies and many more.

All items above are produced under Disney License of which we are supplying to the following Licensed countries (Nigeria, Ghana, Kenya, Uganda, Tanzania, Angola, Namibia, Botswana, Zambia, Zimbabwe, Malawi, Mozambique, Lesotho, Swaziland, Mauritius, Madagascar, Seychelles and Reunion).

We are also sell Ex Royalty to other Disney License holders in other countries, which are Europe, Middle East & Asia.

We have developed a range of exciting Fruit Nuggets items that are kids friendly. We are currently developing a Range of Healthy snacks, as parents are becoming more conscious of what snacks their kids have access to, and the Obesity problems facing Kids globally.

Disney is the No. 1 Licensed and branded company in the world for the 5th year running, creating awesome characters such as Frozen, Planes, Sofia the 1st, Cars, & Classics like Mickey Mouse, Winnie the Pooh to name a few.


We have our own fleet of delivery vehicles ranging from 1Ton to 8 tons.
We also outsource with reliable Logistics companies such as RTT Logistics, Freight innovations & Fastway Couriers.
Ensuring goods reach to our customers on time and aim to deliver within SA in a time period of 24 to 48 hours.

Distribution to Chain Stores such as Spar, CNA, Jet, OK Foods, are done via the aforementioned Logistics Co’s.
Distribution to Fore-Courts such as BP, Sasol, Engen, Total , countrywide are done via SGC ( Super Group Conveniance), part of the JSE listed Entity (Super Group)


All suppliers are HACCP/BRC/ISO 22000 approved and verified by SGS/ Intertek/TUV.
This ensures that our products comply with South African and International food standards before they are distributed.
All Factories are Audited regularly by SGS/Intertek Certifying Co’s.

As of 2015 all companies are also SEDEX certified, ensuring that suppliers meet Global Social Compliance and International Labour Standards.

Strategy & Vision

Company Strategy
Purpose: To be a leader in Novelty Sweets by providing latest trendiest products and developing New products as well.
As well as an enhanced services, developing long term relationship and increased profitability.

Vision: To provide quality services that exceeds the expectations of our esteemed clients.

Mission statement: To build long term relationships with our customers and clients and provide exceptional customer services by pursuing business through innovation and advanced technology.

Core values• We believe in treating our customers with respect and faith• We grow through creativity, invention and innovation. We integrate honesty, integrity and business ethics into all aspects of our business functioning.

Goals: To build and maintain a Customer loyalty in our business environment
We have reached our 1st Milestone of 10years ,( JUBILEE) in some very Tough Economic Conditions , such as the Global Meltdown 2010-2012.
We aim to go for GOLD next!and with the people and systems we’ve implemented should cross the line, God Willing.